How much will this cost? Is a question we get asked a lot at Springer Marketing. We don’t provide package pricing or solutions for our clients, after all every customer is different with different starting points and end goals.
We work a little differently, during your FREE strategy session we will find out where you are currently and also your short term and long term goals. From all the information you tell us we will provide you with a quotation that will get you to your goals.
So you might tell us that you currently have £20,000 of monthly sales but your short term goal is to get to £50,000 a month and you would be happy to spend around £10,000 a month to hit that goal. Based on this data we would analyse how your website it currently performing and come up with a strategy that would give you the sales and ROI you have outlined in your strategy call.
If you are unsure on what you would be happy to spend in a month to hit your targets an average good ROI is considered to be 5:1. So for every £1 you spend on marketing you aim to get £5 back. This does however vary for customer to customer as you also need to take into account the lifetime value of the customer. So if the customer will be purchasing refills for example on a monthly basis off you the cost of gaining those sales will be much less for the future business improving the overall ROI. Some industries ROI will be higher, some will be lower so it’s important for you to work out the average cost of selling your products so you know how much you can afford on marketing.
So simply… when you know your sales goals and what you can afford to spend to get there, at Springer Marketing we will provide the solution!