Conversion rate optimisation can improve and maximise the impact of your digital marketing efforts and provide you with a huge increase in sales.
With CRO you can improve your online sales without having to increase the number of visitors to your website. This means that you can see a HUGE increase in ROI from your marketing efforts such as SEO, Google Ads and social media marketing.
Tracking and improving conversions should be one of your main focuses when you run an eCommerce store as you could be throwing money away.
The exact results you can achieve from CRO and the performance increase will depend on your starting point and the products that you sell online. A good conversion rate for eCommerce is 1% – 4% we aim to get our clients to the top of that range for some eCommerce websites we have seen results as high as 5% – 6%.