So you’ve launched an brand new amazing eCommerce store, you’ve have fantastic products for sales; built the best website , and are now ready sell lots online! But how can you quickly increase your eCommerce sales?
Improving eCommerce sales isn’t an easy task. So to help you out here are some quick and simple ideas you can use to improve your eCommerce sales fast and improve your ROI.
As your resident PPC expert, here are 5 ideas you can use to increase your eCommerce sales.
Increase eCommerce Sales: Build an email list
One of the easiest and best ways to increase your eCommerce sales is to build a strong email list. Building and using an email list is a great way of promoting your products to people who have already expressed an interest in your products and brand.
You can use your email list to remarket to people who are already interested in your products or send new promotions to potential new customers. The reason who email emails work so well is because the people on your email mailing list have already chosen to hear more. This means that they are already interested in what you have to say, your job is to make sure that your emails are worthy to be read!
One of the best things about email lists are that you are in 100% control over the content and when and how it is distributed.
Increase eCommerce Sales: Create a sense of urgency
Nothing increases sales on an eCommerce store more than creating a sense of scarcity and urgency.
So how do you go about doing this? Some of the strategies we use to create a sense of urgency include: flash sales, showing the number of items remaining, setting a discounted period showing the time remaining, providing free shipping for a short period of time (make sure this is very clear).
Our Google Ads specialists see an average of 14% increase in click-through rate when the eCommerce stores they are working on are able to add some form of sense of urgency into their digital marketing.
Increase eCommerce Sales: Upselling
If you want to increase the money you make from your eCommerce store, then you need to upsell.
Increasing your average order value is such an easy task but one that many eCommerce stores miss out on.
We have found that on average online shops get 70-95% of their revenue from upselling. It’s very easy to increase your average order value, are there other items they might be interested in? If they spent a little more could they get free shipping? There are lots of ways you can encourage people to spend more at checkout and increase the average order value.
Upselling isn’t easy and takes some thought and maybe even some updates to your website but it’s a skill well worth mastering if you are looking to increase your eCommerce sales and increase your marketing ROI.
Increase eCommerce Sales: Optimise For Mobile
If your target audience will be shopping from their phone then it’s important that your store is optimised for them! The vast majority of people shopping on their phones so if you are selling business to consumer then it’s vital your shopping is focused on working well on their mobiles and tablets
Making sure your eCommerce website that is optimised for sales on mobile is now a huge priority, especially if you want to increase your eCommerce sales.
It’s vital that you are providing your users with a great mobile experience.
Increase eCommerce Sales: Showcase Your Best Selling Items (Not the ones you want to sell!)
Your eCommerce websites home page should always show your best selling products. Don’t make your customers search for them, it’s the first thing your potential customers will see, so you want to make it easy for them to buy from you, not someone else!
Showcasing your best performing products will streamline your customer experience and decrease your bounce rates, you can always upsell your other products later!
It’s about making things really simple and getting the customers attention and sale.
Your eCommerce Experts
We pride ourselves on generating great results for our clients. We want your business to be a real success and see massive growth. Our priority is to give you great results, and maximise the return on investment from your eCommerce storey. Contact Springer Marketing to see how we can help boost the sales and profits from your eCommerce store.
We always have your best interests at heart. If you require any help or want to improve your Conversions, PPC, SEO or Google Ads, then invest in one of our 100% FREE Google Ads audits?
