In-house content marketing campaigns may be completed successfully, and we can run “hybrid” campaigns with some of our clients where we search engine optimise their in-house material for Google, Yahoo and Bing.
The essential question to ask is, “What will generate the best ROI for my business?” as with any marketing campaign. Although content writing is a skill in and of itself, there are a number of additional talents and training that we believe are necessary.
Your website’s content should be written to sell your goods while also being search engine optimised. Both good sales writing abilities and an understanding of search engine optimisation are needed for this. Without writing that sells and SEO expertise, copy might either fail to convert or fail to be found at all. In our marketing reviews, we frequently observe companies using a “scattergun” strategy. This is the urge to use someone’s writing skills to create a tonne of unfocused, untargeted content in the hopes that something will stick. Although some of this content may rank, this dispersed strategy is rarely the quickest path to a return on investment.
A good outreach specialist will also need strong networking and pitching skills to secure opportunities with publications, negotiation skills to get the best features and prices, and regular access to consistent and up-to-date training. Building high-quality backlinks to your website that are created with genuine and unique content also requires writing skills. It is possible to accomplish this internally, but many clients find that they would rather delegate time-consuming and highly specialised tasks like outreach to our experienced team who spends every working day doing what they do best.
With our extensive understanding of hundreds of marketing campaigns and research into thousands more, your team at Springer Marketing has access to a much wider “knowledge base” than any one individual would typically have within an internal team.
At Springer Marketing, we spend a lot of time and money (hundreds of thousands of pounds) on the equipment and training for our specialists, which is frequently not the kind of support that internal content writers (or even many agency writers) receive.
For these reasons, a lot of companies decide to use our specialists to direct targeted traffic to their websites and produce the leads they need.
