When working with a new client it always feels as though we’re taking a huge weight off of their shoulders. More often than not, companies will have been attempting digital marketing be it SEO, PPC or Social Media for some time but have not achieved the desired results they want.
It’s not uncommon for business owners to assume both SEO and PPC can be additional tasks they or their in-house team can complete when they get a spare minute (when do they get one of those!). Search engine optimisation is not a simple task you can dip in and out of, there are so many moving parts that build up a complex job.
Even if you happen to have someone on your team that has worked in traditional marketing, it’s unlikely they have the skills needed to spin all plates of digital marketing and get the results your business needs.
You need a dedicated digital marketing team!
Not only that, you’ll have a team who knows how to capture the eyes of potential customers that SEO can’t reach. Together this team will work with you towards the same goal of increasing your online sales.
To do SEO well and get real results, you have two choices.
- Hire an eCommerce SEO Agency
- or build your own team of SEO experts, programmers and digital marketing experts.
At Springer Marketing, our first priority is to get to know you and your business, we want to find out what products bring in money. Who buys them and most importantly, who isn’t but should be? It’s about finding your strengths and weaknesses so we can fill in the gaps.
With an agency, you are hitting the ground running, everything is set up for you. With an eCommerce marketing agency, the following is always at your fingertips:
- Industry tools: eCommerce marketing agencies invest in marketing tools and software that accelerate results and the all-important data needed to get results. These tools are often expensive but bring with them powerful insights
- Instant experts: SEO and PPC require lots of skill and knowledge. With an expert, they know exactly what is happening with Google at the moment. They will have lots of clients they can see trends with as well as test websites to see what the latest Google updates are looking for. There is a lot of out of date information on Google, an agency expert will have their finger on the pulse.
- No training required – your agency team will be fully qualified for the job, instead of you investing in ongoing external training. Even if you do go down the training route the knowledge would never be as good as someone working on campaigns all day every day.
- Cutting edge: A good agency will always be up-to-date with the latest industry developments, techniques and technology. Google updates are happening all the time!
- More than just SEO: SEO isn’t just about tweaking meta descriptions and titles, it requires content marketing, paid advertising, social promotion, site optimisation and off-site authority building all careful part of a strategy to make an impact.
- Cost effective: For the price of hiring one employee, you will have access to a full team of eCommerce marketing professionals. It really doesn’t matter the size of your business, a good digital marketing agency will bring in more sales than they cost you.
A good eCommerce marketing agency will focus on hitting targets, so as a business you can focus on the everyday running, getting orders out!
What Makes A Good eCommerce Digital Marketing Agency?
eCommerce marketing agencies can differ in quality of service and because of this, businesses are often cautious when looking for an agency to work with. As an agency it’s our job to inform you as to why you need our services, you should never feel as though you’re doing something you really don’t understand.
A good agency will have a positive results-focused mentality.
If you’re two months into your campaign and don’t feel you can talk to your account manager, you’re probably going to feel a little out of the loop. You should feel as though you have a team of experts, working towards your goal. Your agency should be an extension of your in-house team.
Reporting is essential for you to understand where you’ve come from and where you are now. Monthly reports, telephone calls, catch up Zoom calls and performance reviews will help you understand the worth of digital marketing and what you are paying for. A good eCommerce marketing agency will never have you questioning what is going on.
Bbusinesses will often avoid digital marketing because they do not understand what’s going on, or what it is all about, so they never start. A good agency will, inform, educate and allow you to ask questions.
Digital Marketing has been a part of eCommerce for some time now, but that doesn’t mean every business owner knows or fully understand whats being done to get results. And that’s fine. Managing a digital marketing team does require insider knowledge, multiple spinning plates and a clear strategy. So feel free to ask any questions you need to. You should never feel like it’s a silly question.
Investing in a digital marketing agency to grow your business, will bring a new buzz to your businesses, no longer will you worry about your sales figures and how you will get your website found on Google.
If you are looking for a digital marketing agency contact one of our eCommerce marketing experts to discuss what we can do for your website.
