Website conversions are recorded in your analytics platform. We recommend that people use Google Analytics as this tracks all your data.
For some of our clients they also receive telephone sales for wholesale/trade orders or because they offer products that the customer my have questions about so need to call the customer and they then convert the customer on the phone. If this is the case for your business it’s important that you track these conversions also so you have an accurate idea of ROI.
Some customers also want to track when people fill in contact forms, download a brochure, sign up for newsletters, take part in a survey or anything else that helps you get feedback, this is because these users are then added to the sales funnel and eventually end up buying.
