To determine which social media channels you should be using you need to follow the following steps.
- Determine who your target customers are
- Have a clear idea of your brand and industry
- Analyse where you current customers come from
- Determine which channels your competitors are using
- Determine which sites your potential customer use
- Work out what type of content your potential customer want to see before purchasing
- Outline your goals for your social media marketing
- Select your channels based on your research
