On-page SEO does not have to be difficult. Giving the reader and search engines what they desire is all that’s required
Readers that find their way to your page have done so because both they and their search engine have determined that it best meets their needs. Making sure that your website appeals to both bots and human visitors is the goal of on-page SEO. This necessitates a combination of high-quality page design and content.
Starting with page design…
On-page SEO Checklist: Page Design
- Title Tags: Does the title of your page contain your target term and is less than 580 pixels long and catchy?
- URL: Does your page’s URL make it clear to both users and search engines what the page is about?
- Alt-text & Descriptions: Do all of your photographs contain descriptive alt-text that makes sense? Do they contain keywords when it is possible?
- Meta Description: Does the meta description on your page engage visitors, include a keyword (if appropriate), and take up no more than 1840 pixels?
- Site Speed: Is the website operating as quickly as it can? More impatient than you might imagine, people can be!
- Mobile Friendly: Mobile is used by more people than desktop. In actuality, this situation has existed since 2016. Does the website function as effectively on mobile and desktop, then?
On-page SEO Checklist: Page Content
- Headings: Does your website have headings that divide the text into bite-sized bits and, if feasible, include your keyword?
- Sentences: Are there both longer and shorter sentences on your page? Do some sentences go on for too long? Do some sentences seem to be excessively brief? A sentence should not be more than 20 words, according to Yoast. Take this information, though, with a grain of salt. While using too many long sentences can make your reader confused, they are not necessarily bad.
- Paragraphs: Do you have a mix of long and short paragraphs on your page? Are any of the paragraphs overly long? Do you think some of the paragraphs are too short?
- Clarity: Will the reader’s desire be met by the succinct and clear material on your page? In other words, without waffle, have you delivered what your title and headings promised?
- Keywords: Are the desired keywords present on your page naturally? If not, consider whether the topic of your page is actually something else.
- Internal and External Links: Does your page contain links to other pages on your website, if appropriate? Does your page, when appropriate, contain links to external websites?
- Length: Does your page have enough details? Is it above 600 words without waffling? If not, consider what further details should be included or whether creating this page is even worthwhile.
If you need help with your search engine optimisation, why not book one of our FREE strategy sessions.
