As a new entrant to the fiercely competitive fashion and apparel sector, gaining organic traffic using SEO was never going to be easy!
The Challenge
How to take a big chunk of organic search engine traffiic from hugely aged and authoritative websites in this highly competitive market.
Starting from a very low Domain Authority of less than 15 versus an average DA of around 60 for the websites that dominated the first page of Google for the keywords the client wanted and needed to rank for.
How We Did It
Our first job was to analyse the clients website and their competitors. We completed a SWOT analysis to see where we were doing well and what we could improve on. After our analysis we knew how we were going to move forward and what we needed to do to not only deliver the search engine traffic the client wanted but also an increase in online sales.
On-Page Optimisation
We optimised product collection/category pages by tweaking title tags, meta descriptions for improved CTR, and adding optimised content to each product page.
Off-Page SEO
Execute a backlink campaign which consisted of high authority links from a wide range of sources to increase the authority of the website and build the traffic needed to get the results in this highly competitive industry.
RESULTS
Our expertise enabled the client to rank Top 3 in Google for so many keywords their sales sky rocketed!
