Yes, having a blog and regularly posting great content can help your SEO strategy. We even offer a content marketing service to do this for you.
Creating optimised blog content helps you get found for many different keywords that you can’t naturally get ranked for in your product descriptions. This content is often much easier to rank than your product or category pages, which are typically much more competitive. You can get found when people are searching for information about your products or if they are not sure what products to buy, bringing them into your sales funnel.
You can use this content to link to your product pages to improve your eCommerce SEO. Linking from relevant, supporting content to your sales pages helps a search engine understand your depth of knowledge and expertise.
