The answer here is yes, BUT if you currently aren’t using them then don’t just change them over there is a bit of planning needed!

Keyword-rich URLs are typically the default standard but sometimes settings get changed and you need to optimise them. If you need to change your URL’s remember to take note of the current URLs and setup the correct 301 redirects.

SEO Friendly URLs are an important part of your eCommrece SEO project but it’s important that you do it correctly.