There are 3 main factors that you need to optimise on eCommerce websites:

  1. Content – Do you have good content? Is that the type of content Google is looking for that specific search phrase? By that what we mean is what is the search intent for that keyword? Is the person searching looking for information, navigational, commercial or transactional content.
  2. Technical – Does you website load in fast time? Do you have the correct on-site content such as heading tags, meta tags, schema markup? And are they optimised for the keywords you want to be found for?
  3. Authority – Do you have enough people linking to your website? Are these links coming from authority sources and passing authority to your website. This factor is something that most business owners struggle with even if they are able to work on the two tasks above.