Product reviews are an essential element of ecommerce stores. They provide social proof that your products are high-quality and worth purchasing, and can help persuade visitors to make a purchase. In this blog post, we’ll cover the steps to add reviews to Shopify product pages.
Step 1: Install a Review App
The first step to adding reviews to your Shopify product pages is to install a review app. Shopify offers several review apps in their app store, including:
- Judge.me Product Reviews
- Yotpo Product Reviews & Photos
- Product Reviews by Shopify
Once you’ve chosen a review app, follow the instructions provided by the app to install it on your Shopify store.
Step 2: Customise Your Review Settings
After you’ve installed your review app, it’s time to customise your review settings. This will vary depending on the review app you’ve chosen, but here are some common settings you may need to configure:
- Review display settings: Choose how your reviews will be displayed on your product pages, such as a star rating or a text-based review.
- Review moderation settings: Choose how reviews will be moderated, such as requiring approval before they’re published.
- Review notification settings: Choose how you’ll be notified when a new review is submitted.
Step 3: Add Review Widgets to Your Product Pages
Once you’ve customised your review settings, it’s time to add review widgets to your product pages. This will allow visitors to see your product reviews and submit their own reviews. Here’s how to add review widgets to your Shopify product pages:
- Go to the product page you want to add reviews to in your Shopify admin panel.
- Click on the “Customise” button at the top of the page.
- Select “Product Pages” from the dropdown menu on the left-hand side of the page.
- Scroll down to the “Product Page Content” section.
- Drag the review widget element to the location on the page where you want to display your reviews.
- Save your changes.
Step 4: Encourage Customers to Leave Reviews
Now that you’ve added reviews to your Shopify product pages, it’s time to encourage customers to leave reviews. Here are some tips for encouraging customers to leave reviews:
- Send a follow-up email after a purchase asking customers to leave a review.
- Offer a discount or promotion in exchange for leaving a review.
- Display a message on your product pages asking customers to leave a review.
Step 5: Monitor and Respond to Reviews
It’s essential to monitor your product reviews and respond to them promptly. This shows customers that you care about their feedback and can help address any issues they may have. Here are some tips for monitoring and responding to reviews:
- Set up notifications so you’re alerted when a new review is submitted.
- Respond to negative reviews promptly and offer solutions to any issues.
- Use positive reviews in your marketing and social media efforts to build trust with potential customers.
Conclusion
Adding reviews to your Shopify product pages is an essential element of ecommerce success. By installing a review app, customising your review settings, adding review widgets to your product pages, encouraging customers to leave reviews, and monitoring and responding to reviews, you can build trust with your customers, increase your conversion rates, and drive more sales. Remember to continuously monitor and optimise your review strategy to ensure that you’re providing the best possible shopping experience for your customers.
