How to Change Product Page Layout in Shopify

Your product page is one of the most important pages on your Shopify store. It’s the page where customers can learn more about your product and make a purchase. If you’re looking to increase conversions and improve the shopping experience for your customers, you may want to consider changing the layout of your product page. In this blog post, we’ll cover the steps to change the product page layout in Shopify.

Step 1: Access the Theme Editor

The first step to changing the product page layout in Shopify is to access the theme editor. Here’s how to access the theme editor:

1. Log in to your Shopify admin panel.
2. Go to the “Online Store” section.
3. Click on “Themes.”
4. Click on “Customize.”

Step 2: Choose the Product Page

After you’ve accessed the theme editor, it’s time to choose the product page you want to edit. Here’s how to choose the product page:

1. Click on “Product pages” from the list of options on the left-hand side of the page.
2. Click on the product page you want to edit.

Step 3: Edit the Product Page Layout

Once you’ve chosen the product page you want to edit, it’s time to change the layout. Here are some options for changing the product page layout:

Option 1: Change the Template

Shopify has several product page templates to choose from, which can drastically change the layout of your product page. Here’s how to change the template:

1. Click on “Template” from the list of options on the left-hand side of the page.
2. Choose a different template from the dropdown menu.
3. Preview the new template and make sure it looks the way you want it to.
4. Save your changes.

Option 2: Edit the Sections

Another way to change the product page layout is to edit the sections. Shopify has several product page sections to choose from, such as product images, product descriptions, and product reviews. Here’s how to edit the sections:

1. Click on “Sections” from the list of options on the left-hand side of the page.
2. Choose the section you want to edit.
3. Customize the settings for that section.
4. Preview the changes and make sure they look the way you want them to.
5. Save your changes.

Option 3: Add Custom Code

If you have coding experience, you can add custom code to change the product page layout. Here’s how to add custom code:

1. Click on “Theme actions” from the list of options on the left-hand side of the page.
2. Click on “Edit code.”
3. Choose the “product.liquid” file from the list of templates on the left-hand side of the page.
4. Add your custom code to change the layout.
5. Preview the changes and make sure they look the way you want them to.
6. Save your changes.

Step 4: Preview and Publish the Changes

After you’ve made changes to the product page layout, it’s important to preview the changes and make sure they look the way you want them to. Here’s how to preview and publish the changes:

1. Click on “Preview” at the top of the page to preview the changes.
2. Make any necessary adjustments.
3. Click on “Save” to publish the changes.

Conclusion

Changing the product page layout in Shopify is an effective way to improve the shopping experience for your customers and increase conversions. By accessing the theme editor, choosing the product page you want to edit, and changing the layout using templates, sections, or custom code, you can create a product page that is visually appealing and easy to navigate. Remember to preview and publish the changes to ensure that the new layout looks the way you want it to. Additionally, it’s important to continuously monitor and optimize the product page layout to ensure that it’s providing the best possible shopping experience for your customers.

Tips for Improving Your Product Page Layout

Here are some additional tips for improving your product page layout in Shopify:

1. Use High-Quality Product Images

Using high-quality product images is crucial to the success of your product page. Customers want to see exactly what they’re getting, and high-quality images can help them make a purchasing decision. Consider using multiple images to showcase different angles and features of your product.

2. Include a Detailed Product Description

A detailed product description can help customers understand exactly what they’re getting and why they should buy it. Consider including information such as the product’s features, benefits, and potential uses.

3. Highlight Product Reviews and Ratings

Including product reviews and ratings can help build trust with customers and provide social proof that your product is worth purchasing. Consider placing reviews and ratings prominently on the product page.

4. Use a Clear and Concise Layout

A clear and concise layout can make it easy for customers to find what they’re looking for and make a purchase. Consider using headings, bullet points, and other formatting techniques to make the product page easy to scan and navigate.

5. Use Calls-to-Action (CTAs)

Including calls-to-action (CTAs) on your product page can encourage customers to make a purchase. Consider using CTAs such as “Add to Cart” or “Buy Now” to make it clear what action you want customers to take.

Conclusion

Changing the product page layout in Shopify can help improve the shopping experience for your customers and increase conversions. By using high-quality product images, including a detailed product description, highlighting product reviews and ratings, using a clear and concise layout, and using calls-to-action (CTAs), you can create a product page that engages customers and drives sales. Remember to continuously monitor and optimize your product page layout to ensure that it’s providing the best possible shopping experience for your customers.