Many consumers are hunting for deals and bargains online. This means that eCommerce store owners have an opportunity to grow their sales. Besides selling to a higher number of customers, online merchants can also increase the average order value to boost sales and profits.
In this blog we will take a look at some of the tactics you can use.
Free Shipping or Gifts If They Spend £X
Most customers are willing to spend more in exchange for free shipping or free gifts. Nine out of ten consumers believe free shipping is a top incentive to shop online more often. You could even sweeten the deal with a free gift for a minimum spend amount, lets face it we all love to get free stuff.
Product Bundles
Another way to increase your Average Order Value AOV is to offer product bundles!
Customers are often willing to spend more for a bundle of products. Offering a set of products at a discounted price is a lot more attractive than just buying an individual product, even if the bundled products are smaller. You can also use this tactic to get rid of deadstock accumulating in your warehouse. Hence, bundling unpopular items may help you free up space, increase conversions and make a little extra profit!
Loyalty Programs
Customers are willing to spend more with a brand if they get rewarded for their loyalty. Having a loyalty program encourages customers to spend with you again and again to get more rewards. If they love your store, then spending a few more pounds for more rewards is a no-brainer.
If you want to improve your website’s marketing, why not sign up for our FREE Website Audit or contact us to discuss what we can do for your website.
