PPC AGENCY Great Hallingbury
PPC IN Great Hallingbury
If you are a business in Great Hallingbury or Essex looking to promote your products and services you can’t afford not to undertake in some form of paid advertising.
Use our PPC management services to maintain a low advertising spend and fantastic ROI.
Google Ads Agency In Great Hallingbury
You cannot afford to not engage in some type of paid advertising if you are a company in Great Hallingbury seeking to market your goods and services. Given its undeniable ability to place your message (advertisement) in front of a targeted population interested in what you have to offer, Google’s AdWords or Pay Per Click (PPC) model has a crucial role to play in today’s online marketing mix.
However, many businesses incorrectly setup campaigns and budgets can run dry in no time. We have found that many companies have experienced this situation and given up on PPC advertising.
The solution is to work with an agency to manage your Google Ads PPC campaign that understands how to setup conversion tracking, setup the right keywords and generate sales for your business.
Pay Per Click Management and Audit In Great Hallingbury
We provide a straightforward strategy for Google Ads. Our top priority is to work with you to identify your goals/objectives, offering, and target audience. It doesn’t matter if you are new to PPC or already have a campaign setup. If you already have a campaign setup, we evaluate your current campaign’s performance, and assign a grade to your Google Ads account based on a number of metrics. Finally, taking into account your budget or ad spend, we’ll recommend the best campaign structure or changes to any current campaign.
PPC Audit Factors We Check
- Use of Text Ads on Google Search Network
- Use of Display Ads
- Remarketing on the Google Display Network
- Implementation of Goal Definitions
- Funnels
- Google Analytics (GA) Conversion Tracking
- Events Click-Through-Rates (CTR)
- Cost Per Click (CPC)
- Conversion Rates Ad Text
- Copy Relevancy
- Banner Design/Call to Action
- Landing Page Relevancy and OptimisationWhat we are looking for are areas we can improve your Google Ads Quality Score which means you’ll get more clicks to your website for the same money!
Quick Pay Per Click Wins
We advise using geo-targeting on your PPC campaign if your budget is limited and you provide your goods and services to regional companies in and around Great Hallingbury or Essex. For example, you might want to target clients or prospects within a 50-mile radius. Although targeting a larger population might seem enticing, doing so will increase your costs and reduce your Ad Spend. Based on real conversion data and analytics, Springer Marketing can identify the most cost-effective locations to target and feed that information back into your PPC campaign. Other strategies we might suggest include date-parting, ad-scheduling, split testing, and ad group optimisation to ensure your Quality Score is efficiently kept and is not adversely affected by poor performing keyword words & phases.
Campaigns Started From Scratch
Ready to maximise your earning potential with Google’s PPC platforms? Our experts can help you get off the ground – regardless of whether you’re a total beginner or master. We’ll make sure that everything along the way is explained so there are no surprises down the line. We help businesses in Great Hallingbury grow their business, sell more product and find new customers.
Professionally Designed Ads and Product Listings
Our knowledgeable PPC agency takes the guesswork out of PPC marketing. Our experienced copywriters know exactly how to craft engaging ads and product listings that will stand out against competitors’ Google Ads campaigns in order to maximise your clicks!
Dedicated Google Ads PPC Account Manager
When you partner with us, your business in Great Hallingbury gets the ultimate one-on-one treatment. We assign a knowledgeable PPC account manager to each customer, handpicked for their industry expertise and tailored to fit the unique goals of your organisation. You can always reach out via phone, Zoom or email whenever there’s something we need to discuss: whether it’s answering questions or providing insights into our progress.
Effective Brand Building
We understand the importance of a strong brand. Our PPC services are geared to drive quick revenue, however building an effective branding strategy is fundamental for achieving sustainable growth and success in the long run. Leveraging our shopping ads and products will help you build your business’ presence with thousands more eyes on it!
Constant Campaign Optimisation
Increase your visibility and return on investment with ease! Our Google Shopping Feed Optimisation package can help you drive better results by optimising the way searches are displayed, cutting down costs for each click. We’ll make sure that what customers see is relevant to their search so success comes naturally – no effort required from you!
Why Use Springer Marketing?
Our PPC management services have been at the forefront of PPC management for many years utilising a data-driven approach. We understand buyer behaviour and what keywords are used to search for information and which are used to purchase. We use a combination of these to being people into your sales funnel and purchase MORE products from your online store. We manage our clients PPC campaigns on a daily basis which means our clients are getting the best results from their advertising spend.
Not Your Typical Google Ads Agency For Businesses in Great Hallingbury
Increasing the number of sales your website brings in is more important than increasing the number of clicks to your website, isn’t it?
PPC metrics and getting lots of visitors to your website is great to see and a great indicator that your website is going in the right direction, BUT at Springer Marketing we believe that digital marketing should be an investment rather than a cost. That’s why all of our Google Ads PPC campaigns are built around one thing: increasing sales and maximising ROI, as quickly as possible.
Our approach to PPC management revolves around three key factors:
Data-Driven Decisions: We use your data to influence the decisions and changes we make on your account, such as bids and targeted audiences.
Your Objectives: By focusing on your goals we can make sure we are all heading in the right direction
Custom scripts: We write custom bidding scripts to your shopping campaigns to help you get the most for your money.
But focusing on sales over PPC metrics is not the only way that we’re different to other PPC management agencies in Great Hallingbury.
What Do Our Google Ads Management Services Include
Having a great ROI from your Google Ads campaign takes an expert with years of knowledge on optimising Google Ads. Over the years Springer Marketing have transformed Google Ads campaigns from owner created campaigns to campaigns managed by other agencies we have found ways to improve ROI and deliver the results you dream of.
Our amazing team of PPC experts are results-driven, and have the experience and expertise needed to improve your ROI and deliver fantastic results.
Results.
*Average Customer Results
Professional Pay Per Click (PPC) Management From An Accredited Google Partner For Great Hallingbury Businesses
For many businesses in Great Hallingbury who want to see a large volume of sales PPC is one of their top priorities.
From getting your business above your competitors, making your website is dominating for specific keywords, or retargeting visitors who are considering products you stock but haven’t purchased yet, Google Ads pay-per-click advertising platform allows you to precisely target the right customers at the right time.
Not all PPC campaigns are created the same!
While a well thought out and managed ads can transform a business, poorly built and managed campaigns can end up costing you a lot of money with very little in return or sales.
While on the surface it looks simple to setup and manage a Google Ads campaign, with the almost infinite targeting options and the huge amount of data at your finger tips means that PPC is becoming increasingly complex and easy to get wrong! This means that for most business owners, managing their own PPC is no longer a viable option.
Bringing on an expert PPC manager is a worthwhile investment.
Springer Marketing have been helping businesses run successful PPC campaigns since 2010. We have studied and taken the relevant Google Exams and passed making us an accredited Google Partner. We work hard tomake sure all our clients get the maximum ROI for their money.
We can take care of all aspects of your Google Ads campaign. We will review the ads your are currently running, set up any new campaigns that are needed, and optimise all campaigns on a regular basis based on the data. Our management is based on real data not gut feelings.
We’re highly focused on optimising your Google Ads for sales, so when working on your campaign we look to cover the whole sales funnel, making sure we are bringing in the maximum number of sales.
Google Ads isn’t a set it and forget it marketing strategy… unless you are happy thowing money away. It’s important that you constantly managing, testing and refining to maximise your return on investment and meet your growth goals. We’re obsessed with achieving the very best results for our clients, so constantly manage your campaign to deliver the best results!
Frequently
Asked
Questions
PPC or Google Ads is a fantasitc way to get instant traffic and sales to your eCommerce store and gives a fantastic return on investment.
For a daily budget you can pay to have your ads appear at the top of Google instantly! All you need to do is outbid and perform your competitors.
PPC is very important when operating an ecommerce website. It enables you to compete with other companies that sell similar products to you, that are in the top spots on Google. It also enables you to get your site listed on Google for search terms you might not be able to reach through the organic search results.
A PPC company helps businesses drive more revenue, leads or traffic to their website using pay per click advertising. Using Google Ads to create PPC campaigns that will grow your business. A PPC agency will optimise your campaigns so you receive a higher ROI.
You should set your PPC budgets based on real data, if you already have eCommerce sales you can work this out. If however you are just starting out, you may need to guess some of these figures. It’s important that you keep an eye on your campaigns and make sure that your PPC campaigns remain profitable.
The great thing about eCommerce PPC is that there is a measurable outcome for your campaign and we can easily track the amount of money a sale brings in.
To work out your eCommerce PPC budget you should know the answers to the following questions.
- What is your Average Order Value (AOV)?
- What is your Gross Margin Percentage ((Revenue – Cost of Goods Sold)/Revenue = Gross Margin)
- What is your maximum Cost per Acquisition(CPA) (if unknown, pick a goal to remain profitable)
For Example
Lets say you would like to see an additional £10,000 of additional profit a month.
You have looked at your accounts and know that your average order value is £225 and your Gross Margin is 55% at £123.75
You have decided that you would be happy with a Cost per Acquisition of £41.25. (£123.75/3) – in this example we have used a ratio of 3:1.
This leaves us with £82.50 profit per average order after taking away our CPA
So we need 122 additional sales (£10,000 / £82.50)
So you would want to budget £5032.50 per month for click fees, and never exceed a £41.25 cost per acquisition while running the ad campaign.
The job of your PPC consultant is to now find keywords that will generate orders with a CPA of £41.25.
A good conversion rate for eCommerce is considered between 1% and 4% at the lower end of the scale you would want to be paying no more that 41 pence per click based on a 1% conversion rate. If you have a better conversion rate your CPC will be higher allowing you to bid more competitively.
If you need help working out how much you should spend on your PPC campaign and how much it will cost, please sign up for our FREE strategy call. We will help you work on your budgets and tell you how we can increase your conversions rates.
Many businesses quickly discover that running a PPC campaign is a full-time job in and of itself and isn’t as easy as you would think to manage. All of the time and effort you spend managing your campaign will take away from your other key responsibilities as an eCommlerce company. The solution is to hire a great PPC management company like Springer Marketing.
We often find that companies that start their own Google Ad campaigns or manage them in-house are either losing money or not making as much money as they could be. Without the experience of running campaigns you are likely to be throwing your money away.
