To have a successful eCommerce store, you need to be continuously educating yourself and optimising your website to adhere to the latest Google updates and changes in SEO. However, not all SEO tactics and methods need to be difficult or hard to implement.
SEO Quick Wins For eCommerce
There are in fact a number of quick changes you can implement to optimise your website for SEO that can have a positive effect on your positions in Google. Here are a few SEO quick wins you can implement into your website right now.
1. Alt tags
Alt tags are HTML attributes that are attached to images. These tags provide a text-based alternative to the image for people who are unable to see the image.
The concept of adding/optimising Alt tags for SEO is that you are able to describe the image to Google so they can see what your image is about as they can’t see it directly.
What many people don’t know is that optimising your alt tags is a super quick way to help give your SEO a boost. If you add keywords into your image descriptions your’e able to add SEO keywords in an easy, natural way.
We would advise against keyword stuffing however, utilising your alt tags appropriately is a great way to get SEO wins.
2. Create longer product descriptions
Having lots of content is a great way to boost your SEO results!
Offering long product descriptions with informative content on your eCommerce website will help to create a more relevant resource for your users, informing them of everything they need to know to be able to purchase your product.
Google likes to display the most authoritative and relevant results for users (they want to provide a one stop resource), so ensuring your product descriptions are comprehensive could work in your favour when it comes to SEO.
3. Look for easy keyword wins
Assessing your easy keyword wins could be the perfect way to boost your SEO and something that you can do relatively easily.
Utilising SEO tools such as Open Site Explorer, SEMRush and Google Keyword Planner (Part of Google Ads) to identify your keywords that are currently at the top of page 2 or at the bottom of page 1 of Google will help you plan some simple pages to optimise to help boost the traffic to your website if you got them on page 1.
Working on this low hanging fruit is a great way to increase your website traffic and increase your sales using this solid and simple SEO strategy.
4. Optimise page title tags
Page title tags should be one of the first things you do when starting with on the SEO for your eCommerce store.
Thoroughly analysing your page title tags could be an SEO quick win for your eCommerce website. Check that that you are using the most appropriate keywords for each page and that you are using this in your product title.
It’s important that you use the correct keyword for the correct page.
It’s also important that you think about what your page title says, as this is often picked up by Google and used in the search results, so having a catch page title can increase click through rate.
Conclusion
As you can see it’s easy to get some quick wins when it comes to eCommerce SEO, but to really benefit from SEO results, you need to put in lots of time money to get the results your eCommerce store deserves. If you’d like to discuss SEO further then please do not hesitate to contact us!
If you want a great SEO strategy created by SEO experts why note sign up for our FREE Website Audit or contact us to discuss what we can do for your website.
