eCommerce

Every potential customer is different, but regardless of their shopping habits everyone can be encouraged to make an impulse purchase! Impulse buyers are individuals who make a purchase even though they may not have originally been aware of a product or set out to purchase it, but after receiving the right marketing they immediately visit the website and buy! You have probably done it yourself, you’ll look on a website and find something you really like, only to see a retargeting advert on Facebook or Instagram a few days later informing you that there is a sale on the product [...]

A lot of eCommerce Marketing experts talk about the importance of current customers when you want to increase profits. A study by the Harvard Business Review found that getting a new customer is about five to 25 times more expensive, than retaining the ones you already have. Another study reports that a 5% increase in customer retention can lead to a 25% boost in sales. Why should customer retention be an important part of your ecommerce store? Why should you continue marketing to your current customers? In this blog we will talk about the advantages of retention marketing: Current Customers [...]