Want to get more customers visiting your eCommerce website? The key is to offer a fantastic user experience, that allows seamless browsing and an easy-to-use checkout process.
Here are some tips you can use on your eCommerce store.
Improve Site Speed
Most websites take an average of 22 seconds to load! This is crazy as 53% of consumers will abandon a website if it takes more than 3 seconds to load!
Is your eCommerce website loading fast enough, are you missing out on customers? You can use Google Pagespeed Insights to determine your site speed and they provide tips to improve your page load times.
Product Descriptions
Good product descriptions should describe the features and benefits of your product or service. It should tell customers how the product can improve their lives and address their needs. It shouldn’t just be a copy and paste from your supplier as you can guarantee they have left out lots of information about the product that a potential customer would need to buy the product.
Product Images
Use high-quality product images to create an excellent first impression and really sell your products. Your customers can’t physically touch your products so you need great images to sell for you. We recommend using a white background to achieve a consistent look and feel across your store. We also recommend that you use images that show the product in use, to spark emotion and allow the person to imagine the product in use.
One-Click Checkouts
The average cart abandonment rate for eCommerce websites is 76%. For customers purchasing from you for the first-time creating and verifying their account to make a purchase may seem like a lot of work and you can lose them at this stage. Make sure you have a simple checkout process, all you need is one step-checkout and take the required information, you can allow them to create accounts etc.. after you have secured the sale.
Use exit-intent popups
You can use exit-intent popups to show a message if a visitor plans on leaving your store, you can offer a discount or a lead magnet to ensure visitors don’t abandon your site and buy somewhere else. This tactic can increase conversions by up to 10%.
If you want to improve your website’s marketing and improve user experience, why not sign up for our FREE Website Audit or contact us to discuss what we can do for your website.
