It doesn’t matter if you have a big or small eCommerce store – you need SEO to maximise your website’s marketing and sales. In this blog we are going to discuss the reasons why:
1. SEO Helps New Customers Find You
Let’s say, you want to buy a new pair of trainers. The very first thing you would do Google “trainers”.
For so many eCommerce stores, Google organic search drives the most sales and delivers the best ROI. It is the first and most important part of a customer’s decision-making process. In fact, 89% of potential customers use search engines such as Google to determine their purchase decision.
This means that if you use SEO to market your eCommerce store, you increase the chance of new customers finding your business. It’s the key to many eCommerce stores success. If you can get your online store on the first page on Google, then new customers will immediately find your business and traffic to your website will increase. They’ll click through to your site, find your products and come into your sales funnel. If your eCommerce website isn’t on the top of Google’s search results, then it might as will not exist in the eyes of a potential customer. Less potential customers will discover your brand, instead purchase from your competitors who are utilising SEO.
2. SEO Is Cost Effective
Are you still not convinced that you need SEO? Maybe you are already invested in Google Ads, Facebook social media ads, traditional adverts or other sources of paid traffic. These methods aren’t bad methods of getting traffic to your website but they cost a lot more!
Social media ads and paid search traffic, are charged by the number of clicks or impressions you receive not conversions/sales. So you can be paying for thousands of clicks to your website, but only a few of these clicks will turn into sales, which can be really frustrating and can also limit which keywords you target.
However, SEO takes a lot of time and work. As you will have to optimise page titles, meta tags, images, landing pages, category pages, product pages and blog posts. You can generate loads of traffic to people at all stages of the sales funnel. You don’t pay per click and normally have a fixed cost.
Want to know how SEO has impacted one of our eCommerce customers? One of our customers in the DIY space had a Magento website supporting their offline business, when they first approached us they were averaging 3k a month in online sales. To improve their online sales we used SEO strategies to boost their online presence. We conducted keyword research, created content, added inbound and outbound links and focused on SEO optimisation.
Their website didn’t gain success overnight. After a period of 6 months, we increased website sales to over 60k a month, yes you read that right, it’s not a typo that’s 60k a month and it’s not slowing down.
Conclusion
In summary, if you don’t adopt an SEO strategy for your business you’ll get left behind in sales and traffic and lose out to your competitors. Improving your eCommerce store’s SEO may be the key to growing your business.
If you want to improve your website’s SEO why not sign up for our FREE Website Audit or contact us to discuss what we can do for your website.
