Almost all people do not buy on their first visit to a website. Instead, research shows that it can take at least 7 visits to a website before a sale is made!
By creating a blog and marketing your blog content, you are pickup up customers while they are in the research stage of the sales funnel and can start marketing to them to increase the chances of making a sale!
Still not convinced? Here are some benefits of including a blog as part of your eCommerce Marketing:
Blogging Helps Increase Website Traffic and Keyword Positions
Blogging can massively increase your website’s traffic and SEO positions. When you start to publish high-quality content, more sites will link back to your site, which in turn increases your website’s authority. The more links and authority your website has the higher your positions will be on Google.
Google LOVES eCommerce stores with blogs. Google likes websites that are constantly updated and when you have a blog you have the opportunity to have new fresh content on a regular basis, which in turn is then interpreted as an active updated site. Again giving you higher search rankings.
If you’re not blogging now, then you’re missing out on a lot of opportunities.
Blogging Helps You Rank Higher For Keywords
Another benefit of using a blog as part of your SEO strategy is that it helps you rank higher for the keywords you’re wanting to be found for. If you’re on top of Google’s search engine rankings, potential customer will notice your website more giving them more trust in your brand.
Google loves content and wants to see that you are an authority in your field, writing great content about your products will show then that you are!
Blogging Helps You Promote Your Site On Social Media
Struggling to post on social media? When you write blog posts, you’ll have content to share on Facebook, Twitter and Instagram. People will then see and read your content, hopefully they will then share your website which can bring in a huge number of people to your site.
Conclusion
You need a blog to boost your eCommerce sales. Not only will it bring in visitors you might not have captured otherwise, it will help you increase traffic, and help you rank your products higher for relevant keywords.
If you need help generating more traffic to your website the first step is to sign up for our FREE Website & Marketing Audit we can look at your website and provide you with actionable insights you can use to improve your website.
