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As a new entrant to the fiercely competitive fashion and apparel sector, gaining organic traffic using SEO was never going to be easy! The Challenge How to take a big chunk of organic search engine traffiic from hugely aged and authoritative websites in this highly competitive market. Starting from a very low Domain Authority of less than 15 versus an average DA of around 60 for the websites that dominated the first page of Google for the keywords the client wanted and needed to rank for. How We [...]