PPC

So you’re on a budget but want more sales from your website. Maybe you don’t have enough money available to spend on activities such as social media ads, Google Ads PPC or offline advertising such as magazine ads. So, how are you going to get people to find your business and buy from you? How are you going to increase website traffic? How are you going to get new customers? The easiest and best answer for people on a budget is SEO-friendly content. In this article we are going to explain why it works: SEO-Friendly Content Attracts Readers Potential [...]

When working with a new client it always feels as though we’re taking a huge weight off of their shoulders. More often than not, companies will have been attempting digital marketing be it SEO, PPC or Social Media for some time but have not achieved the desired results they want. It’s not uncommon for business owners to assume both SEO and PPC can be additional tasks they or their in-house team can complete when they get a spare minute (when do they get one of those!). Search engine optimisation is not a simple task you can dip in and out of, [...]

Product Descriptions. Anyone who has worked on an eCommerce website will tell you how boring editing product descriptions can be. What do you say about the plain white t-shirt that looks like the other 54 t-shirts you’ve already written about? Working as an eCommerce SEO expert i've written 100's of thousands of product descriptions, if not more! So with all that experience I know a thing or two about what you should and shouldn’t write in your product descriptions. Unlike category descriptions and general SEO content copywriting, you’re product descriptions have to get the customer attention, provide them all [...]

Pay Per Click is very complicated and not for the faint-hearted! It needs to be planned and executed with laser-like precision. You are never guaranteed to get the click, especially when you are competing against bigger and badder competitors wanting traffic from the same keywords! You will most likely want the help from an eCommerce PPC expert however if you are looking into PPC management yourself, in this blog, we will help you do what you can to make sure you win the click when it comes to PPC. Plan Keyword Research It's vital that you pick the right [...]

SEO or PPC - If your looking to start your digital marketing journey, you are probably asking yourself the question ‘SEO or PPC – which one is best?’ Both strategies are fantastic areas of digital marketing and, as they’re both generally focused on getting to the top of Google and finding new clients looking for your products, it makes sense to compare the two. Your exact business, budget and marketing strategy will determine which one is best for you! In this article we’re going to take a look at the pros and cons of SEO and PPC, so you can [...]