PPC

The importance of content for eCommerce stores and the role a content calendar can play. Content plays a vital role in eCommerce stores, allowing customers to gain valuable insight into the products and services being offered. From the design of a website to the type of user experience being delivered, content is key for any successful eCommerce business. Content calendars provide an effective way to plan, execute and track content strategy for an eCommerce store by giving businesses a clear idea of what content should be created and when it should be posted. This organised approach makes it easier [...]

UK eCommerce businesses are quickly grasping the concept of SEO, with many understanding its importance in driving their success relative to bigger brands. By implementing an effective SEO strategy, they can create a strong presence on search engines such as Google and stand apart from competitors - but that's just one advantage! In this article, we'll unpack some other common benefits of optimising your business's online visibility through successful SEO techniques. Benefits That A SEO Strategy Can Do For Your Online Store 1. SEO Increases Organic Traffic SEO is an invaluable tool to drive organic traffic directly to your [...]

Take your business to the next level by embracing the power of the Internet. No matter what industry you're in or scale of operations, a website can be just as crucial for small startups and large enterprise companies alike - allowing access to an extended audience and boosting sales through increased conversion rates within months. Harnessing online potential is essential when striving towards success! As the web becomes more competitive - with almost 1 billion active business sites on it now – companies have to be savvy when finding new ways to gain an edge over their rivals. SEO [...]

SEO is a sophisticated and creative skill that enables us to provide people with the answers they need in order for them to feel satisfied. It’s about making sure our content meets their expectations, so when searchers find what they're looking for on an SEO optimised page - there's no going back. 5 Steps Of An SEO Strategy 1. Performance Review Make sure your business goals and important metrics are up-to-date so you have a complete understanding of how SEO strategies have improved website visitors over the last one to three years. Knowing this information is vital for making [...]

Looking to start an eCommerce store? Wix and Shopify are two options many consider. A comparison of both platforms will help you make the right decision for your business needs – from pricing plans, features, user-friendliness and more! Learn about these comapnies’ key differences so that you can confidently choose the platform best suited for a successful online shop. A Little Bit Of Info Wix: Wix is a revolutionary website builder that gives you the power to create an incredible digital experience for your store, blog, business or service. Unleash your creativity and design the perfect online platform with [...]

Shopify and WooCommerce offer vastly different experiences to those who wish to open an online store. With Shopify, you get a straightforward platform with plenty of support; however, WooCommerce grants users more freedom but comes with the responsibility for technical upkeep and security maintenance. So which one is right for your individual needs? How Easy Is It To Launch A Store? When it comes to setting up your online store and starting to process payments, Shopify is the way to go. Right out of the gate you have access its own hosting service that provides all necessary tools for [...]

Email automation gives eCommerce businesses the freedom to build strong relationships with customers and increase ROI. It's easy to set up, just by taking four essential flows into consideration: repeat purchase reminders, welcome emails for new purchases, product recommendations based on past orders and re-engagement campaigns for lapsed purchasers. Automated email marketing can help brands forge an authentic connection with their audiences so they keep coming back--all while saving you time! 1. Welcome Flows Welcome new subscribers to your brand by giving them an introduction that stands out and shows off what makes you unique! An effective Welcome Flow [...]

When browsing Google on a desktop computer, free listings don’t differ too much compared to sponsored ads. Google uses several different methods of displaying free listings depending on the product category. Eligibility For Free Google Shopping Listings To become eligible to list your products for free in Google Shopping tab, you must follow Google’s policies and have structured data markup implemented across the product pages on your website. Free tip! You can use Google’s Rich Result Test to check if you have structured data and identify areas that need improvement or find any errors in your schema. How To Optimise [...]

Many consumers are hunting for deals and bargains online. This means that eCommerce store owners have an opportunity to grow their sales. Besides selling to a higher number of customers, online merchants can also increase the average order value to boost sales and profits. In this blog we will take a look at some of the tactics you can use. Free Shipping or Gifts If They Spend £X Most customers are willing to spend more in exchange for free shipping or free gifts.  Nine out of ten consumers believe free shipping is a top incentive to shop online more [...]

It’s important to measure the results of your online marketing across every channel, be it paid or organic. If you’re investing money into SEO, you may be left wondering how you can measure ROI`. Investment With Google Ads, for example, you have a physical cost. You Ad spend is approved, reviewed, increased and decreased based on the performance of the campaign. This cost is easy to quantify as you can easily see how many clicks you will get if you decrease or increase your spending whereas SEO results are earned. The only cost you can associate with SEO is usually [...]