SEO

When a potential new customer visits your eCommerce store for the first time, a few questions will come to their mind: “Can I trust this online store?” “Is this a credible business?” “Can the product deliver what it promises?” More often than not, your customers will use seller ratings, star ratings and product reviews to answer the questions they are asking themselves. Before new customers visit your website, they will expect to see reviews through the Google Customer Review program or other 3rd party review providers. I'm sure when you are browsing the web to buy products you see [...]

To have a successful eCommerce store, you need to be continuously educating yourself and optimising your website to adhere to the latest Google updates and changes in SEO. However, not all SEO tactics and methods need to be difficult or hard to implement. SEO Quick Wins For eCommerce There are in fact a number of quick changes you can implement to optimise your website for SEO that can have a positive effect on your positions in Google. Here are a few SEO quick wins you can implement into your website right now. 1. Alt tags Alt tags are HTML attributes [...]

You Need More Email Signups Pop-ups are a extremely effective call-to-action. They can encourage you to subscribe to a site, but more often than not, they’re used to increase sign-ups. In fact, one test found that popups drove 1,375% more email captures. In one blog post on Entrepreneur.com show how pop-ups helped increase their subscriptions rate by 86 percent and sales by 162 percent. Popups are extremely effective because they give you one last chance to get new visitors to subscribe to your eCommerce store, allowing you to market to them later! As an eCommerce store manager I'm sure you [...]

There will come a time in your running your eCommerce store that you will either need to transfer control of your campaign to an agency or move your Google Ads account from one agency to another. When doing this there is a chance the new Google Ads Manager will suggest rebuilding your Google Ads account. Starting a Google Ads account again, can in many cases be a luxury that many eCommerce companies can not afford from both a time and money perspective. Particularly if you are a smaller online store, your monthly invoice from Google can be your largest [...]

Google Ads - Performance Max campaigns have replaced Smart Shopping for online businesses, and business owners have many questions about what it is and how it can help their eCommerce store. So what are the benefits of Performance Max, what kind of online advertiser should be using it, and can it help boost your online sales? In this blog post we will go into the details of Performance Max. What Is Performance Max? Performance Max is a goal-based campaign type within Google Ads that has the aim of letting marketers increase conversions across Google’s advertising channels. This includes Search, [...]

Shopify is the platform of choice for many business owners. Shopify was developed after the founders wanted to set up an online shop selling snowboarding equipment. Quickly realising there wasn’t a platform that gave them features and funcutality they wanted in their store, they decided to develop their own platform, and it has been developed even further, to the platform it is today. So why choose Shopify? Join over 4 million Shopify Store Owners The numbers speak for themselves. You’ll join a community of over 4,000,000 other Shopify store owners who have chosen the Shopify platform to run their [...]

When it comes to marketing an eCommerce website, the analytics of your website is your most important tool for business growth. Looking at, interpreting and then actioning on the information you find through the various analytics platforms attached to your website is vital when looking to improve your website. We regularly look at Google Analytics metrics such as conversion rates and click-through rates to assess the quality of our client's websites. A high conversion rate and high rate of traffic or clicks per page indicate that your pages are working as they should and delivering results. However, the question [...]

If you want to generate traffic from Google, it's vital that you keep on top of the latest SEO trends and Google algorithms to ensure your eCommerce website is generating lots of sales, but this can be incredibly difficult with so much contrasting information on the web on how to SEO an eCommerce website. In this blog post we’ll aim to tackle some of the most common SEO myths to help you get great rankings on Google. SEO Myth #1 - You Can Rank A Website Without Links You have probably heard the saying content is King. It's a saying [...]

When building your eCommerce brand, there’s one HUGE mistake that a large number of new business owners make. They spend months building a brand new website, making sure all the images are where they want them and it's the best-looking eCommerce store in the niche. The problem is that they assume that as soon as it’s launched, they will get thousands of sales instantly. They don’t realise that generating people to visit a website and more importantly getting them to buy from your website takes even more effort and time than the creation of a site. The problem eCommerce [...]

There will always be a need for content on your eCommerce website, from boosting your positions on Google to describing your products and explaining terms and conditions. It can also do so much more for your website. In this post, we will explore how content can support the customer through the buying process and give them an enhanced shopping experience. Let It Guide Your Customers When a customer lands on your eCommerce website, they need to be shown where to go next, it's your job to take them on a journey and give them the next step. It's important that [...]