eCommerce Digital Marketing Blog

Google AdWords Cost - If you’re thinking about setting up a Google Ads account but you’re not sure how much it’s all going to cost, this article should help you understand what you need to spend. Maybe you’ve heard that some retailers are spending tens of millions of pounds a year on AdWords. Don’t worry! You don't need to spend that much! The average cost per click in the UK is less than £1. Before we start to calculate your Google Ads costs, there are a few things you’ll want to remember: There’s no minimum amount you need to spend [...]

Quality Score will always be important, whether you're brand-new to Google Ads or you've been managing several accounts for a while. Some people are terrified by it, some are just confused, but what is it, why is it significant, and most importantly, how can you make yours better? What Is Quality Score? Quality Score is how Google works out the quality of the advert and website you are providing the person searching. Your Google Ads Quality Score will affect both the position you’ll appear in the results and how much it will cost you per click. Your Quality Score is [...]

It doesn't matter if you’re new to Google Ads or a seasoned PPC expert , you’ll know that there are hundreds of metrics available for you to track. Picking which metrics you should be tracking can be a tough decision, especially when you are being asked for specific metrics from your manager. Your manager might already have some ideas for what you should be reporting on. You might be thinking that you should be tracking different metrics but which one of you is right? In this article we are going to take you through some of the most common PPC [...]

So you’ve been running your Google Ads account for some time, you’ve made a few tweaks here and there but haven't seen any improvements for sometime. Your campaign is running ok, but you want to see more improvements and more sales. To make things worse, you can't increase budget..... Don’t worry all is not lost. We’ve got you covered! Google Ads - Conversion Rate Optimisation (CRO) You’ve done the hard work, you have your account setup, your spending money and got your account to where it is at now... but why stop there? Getting potential customers to click on [...]

How to use Google Ads - Advertising online is one of the best and fastest ways to reach potential new customers. Search engines and Google in particular is the new high street, Customers come online searching to buy online with 91% of customers reading online reviews and looking for recommendations. With Google Ads owning the majority of the market share, it's the place to be to reach the largest audience The questions is, do you use a trusted Google Ads Agency or will you try to manage it on your own? So How Does Google Ads Work? Google Ads previously [...]

Running Your Own Google Ads Campaigns? The majority of business owners understand that if you want people to find your website then you need to market it and if you want instant results then Google Ads is a great place to start. Have you looked at your Google search results recently? With 90% of people online using Google to complete searches, Google is the place to make sure your website is seen and Google Ads is the platform to be on as Google Ads are taking over the search results (SERPS)! Google are constantly making updates to their platform which [...]