eCommerce Digital Marketing Blog

Google Ads - Performance Max campaigns have replaced Smart Shopping for online businesses, and business owners have many questions about what it is and how it can help their eCommerce store. So what are the benefits of Performance Max, what kind of online advertiser should be using it, and can it help boost your online sales? In this blog post we will go into the details of Performance Max. What Is Performance Max? Performance Max is a goal-based campaign type within Google Ads that has the aim of letting marketers increase conversions across Google’s advertising channels. This includes Search, [...]

Shopify is the platform of choice for many business owners. Shopify was developed after the founders wanted to set up an online shop selling snowboarding equipment. Quickly realising there wasn’t a platform that gave them features and funcutality they wanted in their store, they decided to develop their own platform, and it has been developed even further, to the platform it is today. So why choose Shopify? Join over 4 million Shopify Store Owners The numbers speak for themselves. You’ll join a community of over 4,000,000 other Shopify store owners who have chosen the Shopify platform to run their [...]

When it comes to marketing an eCommerce website, the analytics of your website is your most important tool for business growth. Looking at, interpreting and then actioning on the information you find through the various analytics platforms attached to your website is vital when looking to improve your website. We regularly look at Google Analytics metrics such as conversion rates and click-through rates to assess the quality of our client's websites. A high conversion rate and high rate of traffic or clicks per page indicate that your pages are working as they should and delivering results. However, the question [...]

If you want to generate traffic from Google, it's vital that you keep on top of the latest SEO trends and Google algorithms to ensure your eCommerce website is generating lots of sales, but this can be incredibly difficult with so much contrasting information on the web on how to SEO an eCommerce website. In this blog post we’ll aim to tackle some of the most common SEO myths to help you get great rankings on Google. SEO Myth #1 - You Can Rank A Website Without Links You have probably heard the saying content is King. It's a saying [...]

When building your eCommerce brand, there’s one HUGE mistake that a large number of new business owners make. They spend months building a brand new website, making sure all the images are where they want them and it's the best-looking eCommerce store in the niche. The problem is that they assume that as soon as it’s launched, they will get thousands of sales instantly. They don’t realise that generating people to visit a website and more importantly getting them to buy from your website takes even more effort and time than the creation of a site. The problem eCommerce [...]

There will always be a need for content on your eCommerce website, from boosting your positions on Google to describing your products and explaining terms and conditions. It can also do so much more for your website. In this post, we will explore how content can support the customer through the buying process and give them an enhanced shopping experience. Let It Guide Your Customers When a customer lands on your eCommerce website, they need to be shown where to go next, it's your job to take them on a journey and give them the next step. It's important that [...]

Almost all people do not buy on their first visit to a website. Instead, research shows that it can take at least 7 visits to a website before a sale is made! By creating a blog and marketing your blog content, you are pickup up customers while they are in the research stage of the sales funnel and can start marketing to them to increase the chances of making a sale! Still not convinced? Here are some benefits of including a blog as part of your eCommerce Marketing: Blogging Helps Increase Website Traffic and Keyword Positions Blogging can massively increase [...]

Do you want to speed up your WordPress site? Fast-loading pages improve user experience, increase your pageviews, and helps with your WordPress SEO. In this blog post, we will share the most useful WordPress speed optimisation tips you can use to boost WordPress performance and speed up your eCommerce website. Make Sure You're Using A Lightweight, Well Coded Theme If you’re using a poorly developed bloated theme, then you’ll most likely have longer server response times and a slow loading website compared to a website with a well developed one. You will often find that some of the themes [...]

You must have heard it before, but I'll say it again content is king! Website content helps businesses increase their brand awareness, reach sales targets, acquire new fresh leads and nurture the leads they already have. So, you’ll probably struggle to find a business that isn’t using content marketing. While everyone has the ability to publish content online, there’s a lot of competition. So, how do you get people to read your content and get people to pay attention to your content? One of the best ways businesses can set themselves apart is through consistency. Why Consistency Matters Google [...]

So you’re on a budget but want more sales from your website. Maybe you don’t have enough money available to spend on activities such as social media ads, Google Ads PPC or offline advertising such as magazine ads. So, how are you going to get people to find your business and buy from you? How are you going to increase website traffic? How are you going to get new customers? The easiest and best answer for people on a budget is SEO-friendly content. In this article we are going to explain why it works: SEO-Friendly Content Attracts Readers Potential [...]