eCommerce Digital Marketing Blog

The Gartner Group found that 20% of loyal customers resulted in 80% of a store’s profits. Meanwhile, Harvard Business Review found that acquiring a new customer is five to 25 times more expensive, than retaining the ones you already have. These studies make sense and most business owners know that converting first-time customers is harder than converting an existing one to buy. A first-time customer has had no experience with your products or services, so you’ll need a lot of marketing to convince them to make a purchase! So how do you improve customer loyalty? How can you increase repeat [...]

When you want to grow your eCommerce business, it can be hard to come up with a marketing plan. What’s your goal? What are you currently doing, and will it truly help you reach those goals? You aren't alone, and these concerns are common among online eCommerce business owners. The good news is that there are simple business and marketing methods that you can use to help you create a marketing plan. One of our favourites here at Springer Marketing is SWOT analysis. In this blog post, we will show you how a SWOT analysis can help you work out [...]

It doesn't matter if you have a big or small eCommerce store - you need SEO to maximise your website’s marketing and sales. In this blog we are going to discuss the reasons why: 1. SEO Helps New Customers Find You Let’s say, you want to buy a new pair of trainers. The very first thing you would do Google "trainers". For so many eCommerce stores, Google organic search drives the most sales and delivers the best ROI. It is the first and most important part of a customer’s decision-making process. In fact, 89% of potential customers use search engines [...]

Click Through Rate or CTR optimisation is about increasing how many people click on your adverts to get to your website. So how do you increase this metric? 1. Content Is King! ‘Content is king’ if that's the first time you have heard that phrase this is probably the first digital marketing blog you have visited. It's a phrase often thrown around in the world of digital marketing, but that’s because it's so true. When it comes to improving your Click Through Rate, ‘content is king’ applies for two different reasons. Firstly, when it comes to the actual advert [...]

When a potential new customer visits your eCommerce store for the first time, a few questions will come to their mind: “Can I trust this online store?” “Is this a credible business?” “Can the product deliver what it promises?” More often than not, your customers will use seller ratings, star ratings and product reviews to answer the questions they are asking themselves. Before new customers visit your website, they will expect to see reviews through the Google Customer Review program or other 3rd party review providers. I'm sure when you are browsing the web to buy products you see [...]

To have a successful eCommerce store, you need to be continuously educating yourself and optimising your website to adhere to the latest Google updates and changes in SEO. However, not all SEO tactics and methods need to be difficult or hard to implement. SEO Quick Wins For eCommerce There are in fact a number of quick changes you can implement to optimise your website for SEO that can have a positive effect on your positions in Google. Here are a few SEO quick wins you can implement into your website right now. 1. Alt tags Alt tags are HTML attributes [...]

You Need More Email Signups Pop-ups are a extremely effective call-to-action. They can encourage you to subscribe to a site, but more often than not, they’re used to increase sign-ups. In fact, one test found that popups drove 1,375% more email captures. In one blog post on Entrepreneur.com show how pop-ups helped increase their subscriptions rate by 86 percent and sales by 162 percent. Popups are extremely effective because they give you one last chance to get new visitors to subscribe to your eCommerce store, allowing you to market to them later! As an eCommerce store manager I'm sure you [...]

There will come a time in your running your eCommerce store that you will either need to transfer control of your campaign to an agency or move your Google Ads account from one agency to another. When doing this there is a chance the new Google Ads Manager will suggest rebuilding your Google Ads account. Starting a Google Ads account again, can in many cases be a luxury that many eCommerce companies can not afford from both a time and money perspective. Particularly if you are a smaller online store, your monthly invoice from Google can be your largest [...]